Analytics & Event Tracking Check
Back to overviewWelcome to the individual tracking check
On 6 (reasonably) short pages we answer the most important questions about tracking for your individual website. At the end, you will receive a complete, customized initial assessment that you can download as a PDF.
You can recognize mandatory questions by the * and if you are not sure about something, simply guess or choose the most appropriate answer. Please also note that this check cannot replace an analysis by a specialist.
PS: Don't worry, you don't have to enter your email to get the results (but you can if you want to work with me to get your analytics up and going 🙂).
Before we start
As soon as I have received a certain number of responses, I would like to compile a small market analysis from the results of this check. For this I would like to save your answers completely anonymously, but only if you agree, of course. Do you okay with this?
May I record your data for an anonymous study? *
Tools
Some tools are required for event tracking and reportings. Please indicate which tools (to your knowledge) you already use. You can select multiple answers.
What tools do you use? *
Purpose of your website
What role your website plays in the overall direction of your company/organization changes what you should track and how often you should check the key figures. The following questions will help me make an assessment.
Who is your website aimed at? *
Are there any interactions on your website that you see as a key components for the success of your company? (e.g. can users demand quotes or purchase something) *
Are there other actions that are not core objectives, but still crucial for the company? (e.g. newsletter registrations, applicant portal) *
Interactive Elements
Many interactions that users can carry out on a website can be tracked. Please select all interactions that are possible on your website.
What interactive elements exist on your website? *
Do you have forms that are divided into several pages? *
Existing tracking
The results page will generate an individual checklist about event tracking that you still need to implement. For this purpose: Please tell me which user interactions you are currently already tracking.
Which of these events are you already tracking? *
Final push
These questions mainly provide information about how heavily your website is used and how intensively you should monitor the data. Approximate or estimated values are perfectly fine for this purpose.
Approximately how many visitors does your website get each month? *
How often do you currently check the key figures of your website / your analytics? *
Do you create reports on the performance of your website yourself or have them created? *
Do you create your reports yourself or do you have them created by an agency / external marketing specialist? *
Would you be interested in a non-binding, free consultation on the topic of reporting & tracking? (voluntary)
Please contact me by... *
Consent to the use of your data *
You're not a bot, are you? *
Results
Thank you for your request
I will get back to you as soon as possible. If you have any questions in the meantime - whether it's about event tracking, reportings, SEO or Google Ads - you can reach me at hoi@marcoaures.ch at any time.
Tools you use
Congratulations, you have set up all the recommended tools! ✔️
Optional: In addition to the Google Search Console, you could also set up the Bing Webmaster Tools. Microsoft's search engine "only" has a global market share of 5-10%, but the setup is relatively simple as you can validate your ownership through your Google Search Console property.
Attention, you have not set up all the necessary tools! ⚠️
- Still to be set up - Google Analytics 4: If you do not use GA4 or any other analytics, it is impossible to evaluate user behavior and use the insights from it to optimize your website.
- Still to be set up - Google Search Console: Visibility in Google is a key aspect of winning new customers these days. Without the Search Console, you have no overview over which potential customers see which of your pages in Google and when... and how many of them actually visit the page.
- Still to be set up - Google Tag Manager: Google Tag Manager makes it easier to add and manage tools on your website and significantly simplifies the setup of event tracking. This keeps you flexible and allows your analytics to grow with your website.
- Still to be set up - Bing Webmaster Tools: You have indicated that your website is in the B2B sector. As some companies preset the default search engine for users, it is also worth setting up Microsoft's equivalent to the Search Console.
Monitoring & Reportings
For a website like yours, I recommend that you check your analytics tools almost daily. If possible, you should even purchase additional tools such as SEMrush/SERanking/Ahrefs to get better evaluations and have an individual dashboard (e.g. in Looker Studio) set up so that you can see your data at a glance.
For a website like yours, I recommend that you check the analytics tools on a weekly basis. Ideally, you should perhaps even have a customized dashboard set up (e.g. in Looker Studio) so that you can see your data at a glance. It may make sense to purchase additional tools such as SEMrush/SERanking/Ahrefs for better analysis.
For a website like yours, I recommend that you briefly check your analytics tools every month. A dashboard in Google Looker Studio (which allows you to see all data at a glance) or additional tools (SEMrush, SERanking, Ahrefs) for more detailed evaluations are not necessarily required.
For a website like yours, it is often enough if you look at your analytics tools once or twice a quarter. However, you should keep an eye on the volume of visitors to your website and respond if your website becomes a more relevant channel for your organization.
In your specific case, it is actually enough, if you check your analytics tools sporadically. Nevertheless, keep an occasional eye on whether your website is still working or whether something has changed in your visitor volume.
That is less than you are currently checking your analytics tools. ⚠️
You already check your analytics tool often enough. ✔️
You should consider auditing the state of your website every 3-5 years. The reason is that content of low-volume websites often loses relevancy or becomes outdated without anyone noticing. However, it is not absolutely necessary.
In addition to this monthly reporting with clear, actionable recommendations for the purpose of briefing stakeholders and adressing potential opportunities or problems is recommended.
In addition to this quarterly reporting with clear, actionable recommendations for the purpose of briefing stakeholders and adressing potential opportunities or problems is recommended.
In addition to this a reporting once or twice a year with clear, actionable recommendations for the purpose of briefing stakeholders and adressing potential opportunities or problems is recommended.
PS: If you need help with this, I'd be thrilled to support you with audits and reporting. Feel free to reach out.
Missing event tracking
Perfect, you already track all recommended events!
You are not tracking all events yet! Based on your answers, I recommend that you set up these events in your specific case:
Attention, you are not tracking any events yet! You have indicated that you do not yet track any of the possible interactions on your website. I recommend that you set up event tracking in your specific case:
- Clickable e-mail addresses & telephone numbers: So that you can measure the difference between clicks and actual contacts and identify incorrect contact details.
- Newsletter registration & lead generation: So that you can measure the conversion/registration rate and evaluate user paths on your website (e.g. lead magnet, landing page or calls-to-action).
- Unsubscribe from my newsletter: So that you can recognize patterns, optimize your newsletter campaigns and keep leads warm for longer.
- Opening and click rate of my newsletter: So that you can check and improve the performance of your newsletter campaigns.
- General contact forms: So that you can evaluate the effectiveness of your contact forms, especially when broken down to user groups.
- Special request forms: So that you can evaluate the effectiveness of your request/quote funnel (especially broken down to user groups) and identify cohorts with a high probabilty to convert.
- Feedback or Review forms: So that you can assess and improve the representativeness of your feedback.
- Page change in forms & form abandonment: So that you can measure the completion rate, identify hurdles and improve the completion rate.
- Reservations or appointment bookings: So that you can evaluate the effectiveness of your UX and identify hurdles in user journeys.
- Add item to shopping cart: So that you can measure and improve key figures such as the number of items in the shopping carts per user.
- Checkout in the webshop: So that you can measure the completion rate and identify problems in user journeys.
- Shopping-Cart-Abandonment: So that you can identify user groups that are currently not making it to the checkout and thus increase your sales.
- Downloads: So that you can evaluate and improve the findability and effectiveness of your download section.
- Clicks on links to social media profiles or your other channels: So that you can measure and improve the user flow to other channels.
- Search bar / search function: So that you can recognize search patterns and improve your page structure. Remember that only a fraction of users use the search function. The rest often simply cannot find the content they are looking for.
- Registration & Login: So that you can measure and improve the registration rate and evaluate the returns per user.
- Videos, podcasts or other media elements: So that you can measure the cost-benefit of these often very complex formats.
- Important calls-to-action and other interactive elements: So that you can evaluate the interaction rate per cohort and gain deeper insights into their user journey, which you can often be used to improve the conversion rate.
Awesome! You are already tracking all events. Make sure you regularly check whether new interactions have been added to your website and track them if necessary. ✔️
You have indicated that you consider some interactions on your website to be crucial for the success of your business: Make sure that you mark these events as conversions / key events in Google Analytics. To do this, go to "Administration" ➔ "Data Display" ➔ "Conversions" and select the relevant events.
You have indicated that some user interactions on your website are particularly important for your company: Under certain circumstances, you should (also) mark these events as conversions / key events in Google Analytics. You can find the option under "Administration" ➔ "Data Display" ➔ "Conversions".
