Well, hello there!
You want your business to be more visible online? You want your website visitors to come back? Or simply more inquiries/sales/revenue? Then you're in the right place! My name is Marco Aures and I’ll support you with everything from search engine optimization (SEO) and search engine advertising (SEA / Google Ads) to tracking and analytics. In short: tailored solutions for the challenges you really have in your digital marketing.
And even if you want to take certain aspects of digital marketing into your own hands, I happily support you with individual training sessions or consultations. And always in line with your budget. Interested? I'm looking forward to meeting you and learning more about your projects and goals. All initial consultations are of course non-binding and free of charge for you.
Services
Search Engine Optimization / SEO
Even the best product needs SEO – with strategy and up-to-date expertise I’ll ensure that your website ranks high in search results.
Search Engine Advertising / SEA
Google Ads and/or Microsoft Ads ensure that your website appears immediately and at the top for the right keywords.
Analytics & Event Tracking
With analytics and event tracking you gain valuable insights to optimize your marketing – I support you from setup to data analysis.
Reports & Audits
Tailored reporting & audits reveal hidden issues and provide concrete recommendations to improve your website's visibility and impact.
Trainings
With my trainings on topics such as SEO, SEA or tracking you can build knowledge, learn to manage marketing yourself and save costs in the long term.
General Support
As “on-demand marketing support” I help with questions, problems or quick decisions in digital marketing – so you can focus on your core business.
By the way: Even for other topics – whether it's content marketing, UX, lead generation, design or strategy – I can draw on experience and a strong network to tackle your challenges. So feel free to reach out if you have other questions or simply want non-binding advice.
About me
Growing up in a craftsman family in Bavaria, I also started my career in the trades as a technical draftsman. My interest in creative and analytical topics, however, soon led me to study Media Studies and American Cultural Studies at FAU Erlangen–Nuremberg. At the same time, I gained my first experiences into the world of digital marketing as a working student at Siemens Healthineers in the User Experience and Content Management departments.
Love eventually brought me to Switzerland, where I continued my career as an content manager at OMH AG. In that role I helped build an open innovation platform for the Berner Kantonalbank. Today I still work as an innovation manager at BEKB – currently responsible for AI as the co-topic lead in our team – and, since 2024, I also offer my services independently as a freelance digital marketer.
Shaped by my roots in the trades and growing up with a family business, I still place great value on tailored solutions, transparency, and communication at eye level. Thanks to my varied experience – from technical know-how and an affinity for new innovative methods to a feel for storytelling and data analysis – I develop unique solutions tailored to the specific needs of my clients.
By the numbers
Clients & Partners
Contact
Do you still have questions or want to get started right away? Just tell me what you're planning and I’ll prepare for our first, non-binding consultation – by phone, video call or on-site. For new clients I also offer a free initial SEO audit to identify optimization potential.
Latest articles & blog posts
The Best Industries for Google Ads
Some industries are better suited for SEA than others. And so-called high-intent industries are particularly well suited.
Clientside Cookieless Tracking with GA4
Sometimes you have to make do without a cookie: I showcase how client-side tracking can be implemented nonetheless.
Marketing Freelancer, Agency or In-House?
This comparison explains in which model is best suited for which marketing goals & where each option reaches its limits.
