#websiteanalysis
Sitemap-Analysis
Fetches sitemaps and analyzes number of URLs, freshness, localization and a few other stats.
OpenTools & Resources
Digital marketing is driven by experience, clear analysis and a feel for the right levers. That being said: many processes can be standardized and greatly simplified to quickly get a sense. For that, I use checklists, short formulas and small scripts that enable quick assessments, validate data and make typical tasks more efficient.
Here you’ll find a selection of these compact helpers – tools designed to help you get an overview faster, make better decisions and implement your online marketing in a more structured way.
#download
Infographic: AI Customer Journey
AI is noticeably reshaping the classic online-marketing customer journey. This infographic shows how.
Download#interactivechecklist
Analytics & Event Tracking Check
Find out how complete your analytics and event-tracking setup is – and what’s still missing.
Open#calculator
Ads cost calculator
This calculator estimates the cost per conversion you can expect and what a realistic ads budget looks like.
Open#download
Flowchart: Online marketing focus
Depending on your business, some channels make more sense than others. This flowchart gives you an overview.
DownloadMore (well, maybe) on my GitHub
