Ads Cost Calculator
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Note: This calculator estimates the likely range of your cost per conversion and the budget needed for stable Google Ads optimisation. The values are guidelines – not a guarantee – but they provide a first sense of whether Google Ads is feasible for you.
Average cost per click in CHF In Switzerland usually between approx. CHF 0.80 and CHF 20.
Average conversion rate in percent Conversion rates are usually between 0.5% and 10%.
If you're unsure, you can usually Google average CPCs / conversion rates for your industry.
Results
Low cost per conversion 10–50% deviation from the calculated "expected cost per conversion", based on CPC and conversion rate. High CPCs and low CRs tend to make campaigns more volatile.
Expected cost per conversion This value is calculated: CPC ÷ CR.
High cost per conversion 10–50% deviation from the calculated "expected cost per conversion", based on CPC and conversion rate. High CPCs and low CRs tend to make campaigns more volatile.
Minimum budget level From around 15 conversions per month, Google Ads can start to detect first patterns. Optimisation is possible, but still unstable.
Workable budget level Around 25 conversions per month provide enough signals for more reliable optimisation and noticeably more stable results.
Comfortable budget level From about 50 conversions per month, the algorithm works optimally: fast, robust and consistent performance.
