Step 01
Non-binding first consultation
We discuss your goal and consider which channels fit it and which don't. You get an individual quote based on time spent.
For many businesses, Google Ads are the most obvious advertising channel, and often the most important one too. But not every campaign lives on Google search alone: sometimes another channel fits the audience better, sometimes a time-limited push on social media is worthwhile, and in some cases the impact only unfolds when several channels are coordinated with one another.
Google Ads have their own page with me because they're my focus. But I also regularly do performance marketing on other channels: advertising on Bing, LinkedIn, Meta or other platforms. And that both as a single campaign and as a coordinated interplay of several channels, including retargeting.
Who it's for
For businesses thinking beyond Google Ads: for a campaign on a suitable channel, as well as for a coordinated setup across multiple platforms.
What you get
Campaigns on Bing, LinkedIn and Meta, individually or combined, and/or retargeting across the channels.
How I work
Channels aren't an end in themselves. I recommend what fits your goal and budget, and I'll also tell you when an additional channel isn't worth it for you.
Which channels make sense depends on your goal, your audience and your budget. Sometimes that's a single campaign on one channel, sometimes the interplay of several. I offer both.
Single campaigns on individual channels
Not every ad needs a multi-channel concept. Often a targeted campaign on a single channel is exactly the right thing:
- Bing Ads work almost the same as Google Ads technically and can be implemented with manageable extra effort. The market share is smaller, but on business devices Bing is often the preset search engine, and click prices are usually below those of Google.
- LinkedIn is suitable when you want to reach a clearly defined professional audience, but it's comparatively expensive.
- Meta is great for reach and visual appeal in the B2C space. Meta also works excellently for « entry-level offers » (e.g. to get people to subscribe to your newsletter so they become customers later).
By the way, LinkedIn and Meta in particular are a good fit for time-limited campaigns around a specific occasion or offer.
How it works
Step 02
Concept & tracking
I define which channel takes on which task and set up the necessary tracking. Where it fits, the retargeting setup is part of that.
Step 03
Build & launch
I build the campaigns on the chosen platforms and get them running. If you like, you receive the campaign content for approval before anything goes live.
Step 04
Analysis
After launch I look at how the channels perform individually and together, and where needed we discuss the next steps on an ongoing basis: expand, adjust, extend, shorten or cleanly end a campaign.
Campaigns across multiple channels
If you advertise across multiple paid channels, I take care of coordinating the whole thing. The individual channels each take on different tasks: one brings new people to your site, the other uses retargeting to re-engage those who have already shown interest. That way, someone who came to your website via Google search can be reached again later on Meta.
For this to work, the right tracking is needed in the background: the pixels of the individual platforms, integrated correctly and in line with consent and data protection. That's my field of expertise anyway, which is why the technical foundation for cross-channel campaigns is part of my offering.
Frequently asked questions
That depends on your audience. The market share is smaller than Google's, but on company computers Bing is often the preset default. An additional advantage: Bing click prices are usually noticeably below those of Google. Because Bing works almost the same as Google Ads technically, the extra effort is small if you're already running Google Ads.
Retargeting re-engages people who have already been in contact with you, such as visitors to your website. Instead of only addressing new people, you specifically reach those who have already shown interest. Across multiple channels, this is particularly effective.
Yes, but they're usually no problem at all for people who set up tracking regularly: it needs the pixels of the respective platforms, cleanly integrated and in line with consent requirements and the revised Swiss FADP. I set that up, in a privacy-compliant way and without you having to deal with it separately.
Yes. You have one point of contact for your paid advertising, instead of a different place for every channel. Especially when several channels work together, this is the point where things otherwise often go wrong.
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I usually get back to you within the next few hours. If you'd like, you can go ahead and explain what this is about and leave me a link to your website.