Step 01
Non-binding first consultation
We clarify who will use the dashboard, which questions it should answer and which data sources are needed for that. On this basis you get an individual quote based on time spent.
In many companies the same exercise repeats itself: someone manually exports numbers from Google Analytics, Google Ads and Search Console, copies them into a spreadsheet and builds a report out of them. And that quarterly, monthly or sometimes even weekly. It costs time every time, is error-prone, and in the worst case the data is already outdated again by the time the recipient reads it.
A dashboard solves exactly that problem: I'd be happy to build you a custom marketing cockpit in Google Data Studio that brings together your most important data sources and keeps them automatically up to date. Your marketing team, the management or a specialist unit can find the charts and metrics they need in it at any time, without anyone having to compile them by hand first.
Who it's for
For teams that regularly need the same data in an orderly form and want to move their reporting from manual copy-pasting to an automated, always up-to-date dashboard.
What you get
A tailor-made dashboard in Google Data Studio that brings your metrics together and updates automatically. In your design and structured so that even non-analysts understand it.
How I work
Individual and aligned with your requirements: I work from your goals, and if something doesn't fit, the dashboard can be modified or extended at any time.
At its core, a dashboard is a single, always up-to-date answer to a recurring question: « How are things going right now? » Instead of compiling that answer anew every month, you set it up cleanly once and after that it updates itself.
What makes a good dashboard
The art, however, rarely lies in packing as many numbers as possible onto one screen. Sure, Google Data Studio can tap into practically any data source and display any number of charts, but that's exactly where the trap is: a dashboard that shows everything ends up answering nothing. It only becomes valuable once it's tailored to the questions your team actually asks.
That's why I don't start with the data, but with you: who looks at the dashboard, how often and with what question in mind? A member of management who wants to see the rough trend once a month needs a different view than a marketing lead steering campaigns weekly. From those requirements I build one view (or several, tailored to the audience) that shows the right metrics clearly and understandably, so that even someone without an analytics background grasps them at a glance.
Channels
- Organic
- Newsletter
- Paid
- Social
Conversions by Business Unit
Trend
+14%
vs. Previous Period
After that I connect the necessary data sources, from Google Analytics through Google Ads and Search Console to other tools you have in use. The dashboard then keeps itself up to date, and you get an onboarding so you can use it on your own.
How it works
Step 02
Concept & build
Before I build, I define which metrics belong on the dashboard. Then I connect the data sources and build the dashboard in Google Data Studio.
Step 03
Handover & onboarding
You get the finished dashboard and a short onboarding if you like. That way you don't depend on contacting me for every question or change request.
Step 04
Further development
If something no longer fits or new metrics come up, that's no problem. The dashboard can be changed and extended at any time.
A small example of a Data Studio dashboard
Below you'll find a small Data Studio dashboard with synthetic data. Just to get a feel for how the whole thing could look. If the embed doesn't load correctly for you, you can download the dashboard here as a PDF (note: Data Studio isn't optimised for mobile. On a smartphone, the PDF version is probably more representative).
One brief note to close: a dashboard is only as good as the data behind it. If, during the build, it turns out that your tracking doesn't cleanly capture what you actually want to analyse, I can set that up beforehand. And if you want the numbers not just displayed, but also put into context and translated into concrete measures, my reportings and analytics reviews are the perfect complement.
Frequently asked questions
Both are the same product. Google renamed « Data Studio » to « Looker Studio » in 2022 and reverted to the old name in 2026. I use the current term Google Data Studio, but if you're still searching for « Looker Studio »: it's exactly the same thing.
The common Google sources like Analytics, Google Ads and Search Console can be connected directly. Beyond that, there are numerous connectors for other platforms, such as social media channels or spreadsheets. Basically, almost any data that is collected in a machine-readable and structured way can be used in Data Studio.
Yes. Once the data sources are connected, the dashboard pulls the current numbers on its own. You no longer have to export or copy anything together by hand. Even a regular, automatic delivery of the current numbers to selected email addresses is possible.
For a meaningful analysis, a clean data foundation is important. A dashboard only displays data that exists. If your tracking has gaps, that logically shows in the dashboard too. Whether something is missing on your end can be checked in advance.
Or would you prefer email?
I usually get back to you within the next few hours. If you'd like, you can go ahead and explain what this is about and leave me a link to your website.