Services
Search Engine Optimization / SEO
Even the best product has to be found first, and that’s exactly where SEO comes in. Today, it’s more important than ever to optimize your website for search engines like Google. But be careful: stuffing your texts with keywords stopped working a long time ago. SEO needs a strategy, as well as knowledge of the latest rules, best practices, and constantly changing algorithms. Luckily, SEO is my thing, so I know exactly how to get websites to the top of the search results.
Google Ads & Search Engine Advertising
Even with a well-optimized website, there are moments when additional measures are needed. That’s where SEA usually comes in. Google Ads often appear at the top of search results, even before the first organic listings. And while SEO can take some time, SEA allows you to appear at the top of desired search queries quickly and without long waiting periods. With the right expertise, your site can be the first thing potential customers see when they go online with the intent to purchase or hire someone.
Tracking & Analytics
Have you ever wondered what visitors actually do on your website? Do they read your content or leave immediately? Are there subpages that simply don’t work as they should? Or are users searching for something they can’t find at all? With analytics and event tracking, questions like these can now be answered quite accurately. This gives you valuable insights to improve your marketing in a targeted way. From setting up analytics to optimizing existing event tracking, I’ll help you gather exactly the data you need.
PS: Here you’ll find an interactive introduction to the topic.
Reports & Recommendations
“We’re already using Google Analytics. So now what?” It takes experience to sift through the huge number of metrics and derive concrete, actionable improvements. That’s exactly why it’s often valuable to bring in a specialist. Sometimes it’s just small details that stop users from getting in touch or making a purchase - issues that could be fixed quickly but simply haven’t been noticed. With tailored reports, I identify exactly these problems and offer practical recommendations that move you forward, whether you need a one-time analysis or recurring reports.
Trainings and 1-on-1 Sessions
Sometimes it makes sense to take matters into your own hands: especially if you have enough internal capacity and want to save costs in the long run, my trainings on specific topics like SEO, SEA, or tracking are a smart choice. I’m always happy to share my expertise in group workshops or individual coaching sessions. Trainings can be recorded, and they include one month of follow-up support for any additional questions, which often come up once you start applying what you’ve learned in your daily work.
Marketing Support
Sometimes you just have a question or a small problem you can’t solve on your own. Whether it’s a confusing Google email that needs decoding, help deciding on a marketing strategy, or a quick keyword check: as your on-demand “marketing support,” I’m available anytime for all kinds of digital-marketing-related issues. This way, you stay on top of the complex world of online marketing and can focus on your day-to-day business without overlooking anything.
By the way: for other topics - whether content marketing, UX, lead generation, design, or marketing strategy - I bring the experience and the right network to help you tackle your challenges. So feel free to get in touch anytime if you have other questions or simply want an informal consultation.
